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Module 8 Introduction. Preparing for the Next Crisis

Module 8 Introduction. Preparing for the Next Crisis
Welcome to this final course module. Here we’ll bring everything together and help you and your organization prepare yourselves for the inevitable significant disruption or crisis that will undoubtedly appear more than likely in the not too distant future. During this module, I’m going to walk you through a method for helping your company leaders come together and organize around a crisis preparation and planning process. You’ll be using many of the tools that you’ve been developing during this course. You may not have felt as though you were creating elements of a high stakes leadership toolkit. But you were. We’re going to start with a re-visitation of your crisis typology, that list or matrix or hybrid solution that you crafted back in module five.
And I’m going to ask you to review it, edit it and have it at the ready for the activities that follow. To help you in this effort, I’ll be sharing with you a JetBlue example of how a typology was used to help them build their crisis readiness plan. You’ll then be asked to take your typology and work through each crisis type, as it would be perceived by each of your primary stakeholders. Remember back in module two when you identified and listed the primary stakeholders for your business. Well, this is where the work you did then is going to pay off now. You’ll be taking your typology and working through each scenario through the eyes of each of your primary stakeholders.
It will be an enlightening exercise, I promise you. Then we’ll explore a way to develop and organize the roles and responsibilities of the crisis management team. In the last module we completed a deep dive into the general expectations of crisis leadership, but we didn’t talk about the specific tasks that crisis leaders would have to perform during a crisis. That’s what we’ll explore here in this module. And we won’t just think about the full range of tasks for a single crisis leader, we’ll look at a way to define the roles and responsibilities of every member of the crisis management team.
We won’t actually complete these definitions during the remaining time we have together but you’ll finish this module with a mechanism for doing so. We’ll wrap up our course by examining some exercises that you can complete with your new crisis management team, or the existing team if you already have one in place that will accomplish a number of objectives necessary to truly prepare your team for action. First we’ll look at a way to collaborate and fine tune every member’s role in the team and the responsibilities that they must be ready to perform during any crisis. Second, you’ll learn a way to help team members discover for themselves what they need to be doing for each scenario in your crisis typology.
And third, I’ll introduce you to some ways to provide real world training for your crisis management team. By having them participate in exceptionally effective crisis response simulations. I’ll even throw in a JetBlue example or two along the way to illustrate how the tools and activities you’ll explore during this module can be prepared and executed. We have a lot to cover in this final module. I hope that you are excited to see not only how everything you’ve learned so far can be put into practice, but also how you can take what you’ve learned and use it to create an actual, robust ready to execute, crisis management team. Really exciting stuff. You’re almost there.
There’s light at the end of the tunnel, and it’s not a train. That would be a crisis, wouldn’t it? Welcome to our final module on preparing your organization for the next crisis. Let’s dive in.
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High Stakes Leadership: Leading in Times of Crisis

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