Good-Loop – Purpose drives performance and purchase

You’ve heard how Ben & Jerry’s have built purpose into their brand. Now discover how other brands have done the same through their video advertising, partnering with Good-Loop to support relevant causes and charities.

Good-Loop works with a whole range of different global brands, but the one thing that unites all our customers is that they want their brands to matter. They want to build a brand that stands for something important, a brand that has a positive impact on consumers’ lives and a brand that makes the world a better place.

But they are also businesses – businesses that are accountable to their shareholders. Ultimately they need to make money. So when working with Good-Loop our clients are always looking for the ‘win win’ sweet spot where they can drive business results whilst doing some good along the way.

Whether their objective is brand awareness, purchase intent or consumer engagement – we work closely with them to deliver both Purpose AND performance, at scale. So in this video, we’ve shared a couple of examples where social impact has also created exciting commercial opportunity.