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Market Factors

Market Factors
Woman choosing fresh produce in supermarket
© QUB

The market is an important consideration for food businesses, because it returns profits to the business.

The landscape of what motivates and drives consumer choice is complex and personal. Some of the key influences are price, quality, trust and transparency, socio-cultural influences and more recently health and sustainability.

A food business must consider who their target market is and if the technology aligns with their needs, wants and values before integrated it into the business.

What we would like you to do

Please share your thoughts as a consumer. Over the last four weeks has there been any technologies which you would not like within the food system? Why / Why not?

© QUB
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Revolutionising the Food Chain with Technology

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