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Impacts of not supporting diverse innovation

In this video Adiba, Nathan and Alex discuss how products can fail if they do not consider diverse audiences and their different needs.

In this video Adiba, Nathan and Alex discuss how products can fail if they do not consider diverse audiences and their different needs. They give examples of mistakes including not testing products with diverse groups and not having a diverse company board.

Alex discusses a game controller, which assumes that users have two hands and ten working fingers (1). The game controller may not fail from a commercial perspective, but it may fail people who do not have those physical traits.

What do you think about products that are commercially successful but fail certain people or groups? Can you share any examples?

References:

  1. Xbox Adaptive controller

Further resources:

  1. Video: Liz Jackson, 2019. Honoring the friction of disability, AIGA conference.
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Supporting Diverse Innovation

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