Creating a new brand - FutureLearn

FutureLearn is, of course, the platform on which this course lives. Wolff Olins created a brand identity for FutureLearn in 2013. Here designer James Titterton reveals the story behind the design. As you watch, assess which of his design ideas you think is the most important for building this new brand.

FutureLearn is a digital start-up brand: how do you think that fact influenced the creative process?