Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Celebrate your success

This is a short piece of text which congratulates the learner on completing the week. The week’s learning outcomes are reiterated and the following we
You have completed your first week, well done! You learned about:

  • What customer data is.
  • Why customer data is so important to the success of a business.
  • How to use customer data to make your marketing more effective.
  • What customer segmentation is and how it is useful for shaping your communications.
  • What the different types of segmentation are.
  • How to use your data to influence channel selection.
  • How personas will help you create more effective marketing communications.
  • How to select the right communications channels to suit your audience.
  • How to develop creative that will appeal to your audience.

Next week you will learn about delivering and developing a CRM program as well as customer data, the different data types and sources and how to use data to drive customers decision making.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

This article is from the free online

Introduction to Marketing: Understanding your Customers

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now