Let’s wrap things up

Having built a solid understanding of the wellness industry in Week 1, Week 2 was all about trends. We covered a lot, so let’s quickly break down what you learned.

In the first part of the week, you learned where you should be looking in order to identify trends. You discovered that insights and intelligence already exist all around you –– from the brands and people you follow on social media to the media you consume. The key is taking the time to analyse what those people and brands are doing and saying.

In the second part of the week, we started off by testing your existing assumptions about the impact of consumer and industry trends. You learned more about the differences between them, and explored some of the current trends impacting the industry, such as how conscious consumers are engaging with wellness brands, and why a better understanding of the value of wellness has changed the investment landscape for wellness businesses.

In the third and fourth parts of this week, you got to grips with macro and micro trends and dug deeper into how trends – including the new digital consumer, the quest for self-improvement, and a growing sense of crisis fatigue – are shaping the current landscape. You got to think more about how brands can translate trends and their drivers into meaningful business strategies.

In the fourth part of this week, you were introduced to some of the wellness career paths, including:

• Becoming an expert or practitioner in wellness
• Launching and growing a business in wellness
• Finding a job in the wellness industry

You were also given a brief introduction to some of the common routes people take to move into those career paths.

If you choose to move onto the second part of the course, we’ll start to look more deeply at these three career paths, starting with becoming an expert or practitioner in wellness.

We’ll do this by exploring different types of experts, relevant qualifications and skills, building a personal brand, the art of expertise, and expert career paths.

The ExpertTrack is made up of four courses. While you don’t need to do them in any particular order, if you are planning on completing all four, the ideal order is as follows:

• Course 1 – Your Future in the Wellness Industry
• Course 2 – Becoming an Expert or Practitioner in Wellness
• Course 3 – Launching & Growing a Business in Wellness
• Course 4 – Job Opportunities in Wellness

Discussion step:

How did you find the steps covered this week? Can you think of any key takeaways you’ve learned? Is there anything in particular that has surprised or inspired you?

What are you going to do with the insights you’ve gained? If you haven’t thought about your next steps, now’s a great time to take stock and get planning.

Share your thoughts with your peers to see if they can teach you anything else or add to your knowledge and remember to help others as well!