Meet the Leading Wellness Brands
By now, you should have a basic understanding of the major milestones, trends, and consumer values that have led to the colossal growth of the multi-billion-dollar wellness industry, but what …
Course: Your Future in the Wellness Industry
Let’s wrap things up
Having built a solid understanding of the wellness industry in Week 1, Week 2 was all about trends. We covered a lot, so let’s quickly break down what you learned. …
Wellness Career Options
In this article, you will learn more about career transition into wellness. It may not be quite as straightforward as dropping everything and launching a new business. In fact, this …
The Three Main Career Paths
Whilst the wellness industry is ripe with opportunity for new and exciting career paths, it can often be a little overwhelming to really know where to start. Equally, it can …
3 micro trends in the wellness industry
Let’s take a look at the micro-trends that are fuelling changes within the wellness industry. What are micro-trends? These refer to smaller or niche shifts in consumer behaviour that are …
Exploring Macro Trends
Now that we’ve explored the difference between industry and consumer trends and discovered how tracking these trends can positively impact business and career decisions, let’s turn our attention to macro …
The development of the wellness consumer
When it comes to wellness, consumers expect the brands and services they’re buying into, to provide them with control, convenience, transparency, and personalisation. The shift in values and behaviours of …
Consumer vs industry trends – part 2
In the last step, we explored some different examples of consumer trends and how they are impacting the wellness industry. Now it’s time to look at industry trends. Industry Trends …
Wellness Through the Ages
So we’ve explored what wellness is, why it’s important to today’s consumers, and how it’s helping to solve some of society’s biggest problems. We’ve also shared a brief glimpse into …
Why is wellness so important?
Wellness encompasses a wide range of activities and practices that can help to elevate the health and well-being of individuals. The pursuit of wellness, an industry now valued at $4.5 …
Consumer vs industry trends – part 1
In the previous step, you learned the difference between industry trends, impacting the competitive landscape and how businesses operate, and consumer trends impacting the values, behaviours, and lifestyles of potential …
An introduction to wellness
Today, the quest for wellness is all around us. The global wellness industry The $4.5 trillion global industry [1] has infiltrated almost every facet of our daily lives, and its …
How to use the FutureLearn platform
Congratulations! By committing to this course, you’ve taken the first big step towards investing in yourself and changing your future for the better. And the great news is, you’re not …
What are you learning this week?
In this first part of the course, you’ll meet Lauren Armes, founder of Welltodo. She’ll explain why wellness has become so valuable, why so many people are exploring a career …
How to identify trends in the wellness industry
Let’s start off by exploring where and how you can identify trends. How can you spot trends? 1. Read industry research and trend reports One of the easiest and quickest …