## Meet the Leading Wellness Brands

By now, you should have a basic understanding of the major milestones, trends, and consumer values that have led to the colossal growth of the multi-billion-dollar wellness industry, but what …

## Let’s wrap things up

Having built a solid understanding of the wellness industry in Week 1, Week 2 was all about trends. We covered a lot, so let’s quickly break down what you learned. …

## The Three Main Career Paths

Whilst the wellness industry is ripe with opportunity for new and exciting career paths, it can often be a little overwhelming to really know where to start. Equally, it can …

## 3 micro trends in the wellness industry

Let’s take a look at the micro-trends that are fuelling changes within the wellness industry. What are micro-trends? These refer to smaller or niche shifts in consumer behaviour that are …

## Exploring Macro Trends

Now that we’ve explored the difference between industry and consumer trends and discovered how tracking these trends can positively impact business and career decisions, let’s turn our attention to macro …

## The development of the wellness consumer

When it comes to wellness, consumers expect the brands and services they’re buying into, to provide them with control, convenience, transparency, and personalisation. The shift in values and behaviours of …

## Consumer vs industry trends – part 2

In the last step, we explored some different examples of consumer trends and how they are impacting the wellness industry. Now it’s time to look at industry trends. Industry Trends …

## Wellness Through the Ages

So we’ve explored what wellness is, why it’s important to today’s consumers, and how it’s helping to solve some of society’s biggest problems. We’ve also shared a brief glimpse into …

## How to use the FutureLearn platform

Congratulations! By committing to this course, you’ve taken the first big step towards investing in yourself and changing your future for the better. And the great news is, you’re not …

## What are you learning this week?

In this first part of the course, you’ll meet Lauren Armes, founder of Welltodo. She’ll explain why wellness has become so valuable, why so many people are exploring a career …

## How to identify trends in the wellness industry

Let’s start off by exploring where and how you can identify trends. How can you spot trends? 1. Read industry research and trend reports One of the easiest and quickest …