Course: Getting Started with Digital Marketing

A fundamental benefit of using analytics as part of your digital marketing efforts is that it helps you make informed, data-led decisions. This step explains the role of analytics in …

Use this advanced Microsoft Excel toolkit to create a picture of the individual customers within your target audience. What is rule number one when it comes to creating content? Know …

When it comes to UX, identifying user needs can be complex, especially when it involves more than one audience. This step explains core principles of UX design in the context …

There are many advantages for businesses to placing users at the center of design. This step provides data and examples of good UX as evidence that good design delivers shareholder …

This step moves the course from the theoretical and conceptual to the practical. It explains how to set up social media pages or accounts for a business on Facebook, Twitter, …

This step covers the fundamental steps necessary for building a social media marketing campaign.