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Strategies for Creating Personas

It’s vital to develop your personas based on your audience’s content and information needs. You can then position your brand or business as the solution to their requirements. This step …

Benefits of UX for Business

There are many advantages for businesses to placing users at the center of design. This step provides data and examples of good UX as evidence that good design delivers shareholder …

Understanding Users

When it comes to UX, identifying user needs can be complex, especially when it involves more than one audience. This step explains core principles of UX design in the context …

Buyer Persona Template

Use this advanced Microsoft Excel toolkit to create a picture of the individual customers within your target audience. What is rule number one when it comes to creating content? Know …

Setting Up Social on Key Platforms

This step moves the course from the theoretical and conceptual to the practical. It explains how to set up social media pages or accounts for a business on Facebook, Twitter, …