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Digital Display Creative Brief

The creative brief is a document that outlines your campaign theme, the audience you’re going to target, the channels that will be used, and other specifications related to the creative …

Digital Display Tactics

Once you’ve defined your campaign idea, your audience persona, and your creative brief, you’ll now need to set up a campaign in such a way to reach your ideal audience. …

Display Platforms

Display advertising has been a very prominent channel for many years and there are a number of platforms that offer display advertising solutions. This step helps you distinguish between the …

Welcome to Week 1

Welcome to the course! In the first week, we’re going to study the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business …

Inbound and Outbound Marketing

This step provides a comprehensive overview of two of the most important principles of digital marketing – the principles of inbound and outbound marketing. It is important to bear the …

Challenges of Channel Planning

As consumers go online using different channels and various devices – like mobiles, tablets, desktops, as well as household devices, like smart TVs and personal voice assistants – digital marketers …

Digital and Traditional Marketing

Since the dawn of the internet, marketers have been comparing the effectiveness of traditional versus digital media all the time. It’s what they do. This step explains how to use …

Email Marketing

Email is another essential channel to include as part of the digital channel mix. This is a high-ROI inbound channel and it is also relatively inexpensive. This step explains what …

Affiliate Marketing

Affiliate marketing is used most effectively in the world of e-commerce. Affiliates can be a small but profitable part of your channel mix. This step outlines the four main parties …

Social Media Calendar Template

Use this handy Social Media Calendar template to plan, monitor, and deliver all your social media activities across the main social channels. Built by experts, used by experts. The DMI …

Display Advertising

When thinking about the consumer journey, we should begin at the ‘top of the funnel’, or at the Awareness stage, to consider how best to expand the reach of our …

Digital Marketing Strategy – Research Template

Download this Microsoft Word template to help with conducting research for a digital marketing strategy. By addressing the questions outlined in the template and filling in the boxes/sections provided, you …