Course: Getting Started with Digital Marketing

Display advertising has been a very prominent channel for many years and there are a number of platforms that offer display advertising solutions. This step helps you distinguish between the …

Once you’ve defined your campaign idea, your audience persona, and your creative brief, you’ll now need to set up a campaign in such a way to reach your ideal audience. …

The creative brief is a document that outlines your campaign theme, the audience you’re going to target, the channels that will be used, and other specifications related to the creative …

Since the dawn of the internet, marketers have been comparing the effectiveness of traditional versus digital media all the time. It’s what they do. This step explains how to use …

Welcome to the course! In the first week, we’re going to study the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business …

This step provides a comprehensive overview of two of the most important principles of digital marketing – the principles of inbound and outbound marketing. It is important to bear the …

As consumers go online using different channels and various devices – like mobiles, tablets, desktops, as well as household devices, like smart TVs and personal voice assistants – digital marketers …

Google Analytics is a great tool and can be an extremely handy resource in understanding your businesses marketing efforts. There are, however, other analytics tools on the market. Some are …

Affiliate marketing is used most effectively in the world of e-commerce. Affiliates can be a small but profitable part of your channel mix. This step outlines the four main parties …

Email is another essential channel to include as part of the digital channel mix. This is a high-ROI inbound channel and it is also relatively inexpensive. This step explains what …

When thinking about the consumer journey, we should begin at the ‘top of the funnel’, or at the Awareness stage, to consider how best to expand the reach of our …

Use this handy Social Media Calendar template to plan, monitor, and deliver all your social media activities across the main social channels. Built by experts, used by experts. The DMI …

It’s vital to develop your personas based on your audience’s content and information needs. You can then position your brand or business as the solution to their requirements. This step …

Download this Microsoft Word template to help with conducting research for a digital marketing strategy. By addressing the questions outlined in the template and filling in the boxes/sections provided, you …