Course: Getting Started with Digital Marketing

Each stage of the buyer’s journey comes with its own challenges and goals that will drive a marketing strategy. This step introduces the core concept of a three-stage buyer’s journey …

Especially when working within the limits of a budget, marketers need to choose the most cost-effective channels to reach their set objectives. This step dives deeper into the importance of …

Which Channel is best for your brand? In this video interview, Derek Liddy of Aer Lingus stresses that you need to take an omni-channel approach. And that means deploying digital …

Within the channel mix, each channel has specific audience functions. Some channels are used to increase awareness of your product, service, or sale, and so on. This step explains the …

Before proceeding with on-page optimization, you need to conduct keyword research. Effective keyword research is critical for success in search marketing and this step outlines the process and dives deeper …

This step segues from the preceding step with the aim to help you understand how to organize your website for optimal SEO performance. It covers the three key components of …

Organic search is one of the most widely used inbound marketing channels. The objective of this step is to explain why it is important to optimize the structure of your …

Welcome to Week 2! This week we’re going to look at ways of using inbound channels in your digital marketing plan. We’ll also explore how outbound marketing can assist sales …

The concept of Single Source of Truth is essential for all analytics and measurement as it is necessary to have consensus on what data is used for decision making. This …

Web analytics involves collecting, measuring, and analyzing website data. Marketers can then use this data to optimize the performance of their channels and websites by taking data-led decisions. This step …

The four key components of website design are: architecture, design, content, and optimization. This step explains each of these components along with their associated tasks and activities. Discussion: Do you …

Website optimization has a key role within your overarching digital marketing strategy. This step explains why website optimization is so important and how website optimization affects the buyer’s journey. Discussion: …

Website optimization is the art of creating and continuously improving websites to improve the visitor experience. This step introduces key concepts underpinning effective website design and the purpose of website …

Welcome to Week 3! This week, we’re focusing on your website, and how to measure the valuable actions people can take on it, like buying products, calling your business, or …

The Google Display Network (GDN) allows you to advertise using a variety of ad formats. This step helps you to distinguish between the ad formats and sizes available on the …