Once you’ve planned your content pillars and topics, you need to plan the formats via which you will articulate them. Different topics, at different stages in the customer journey, will …
You have completed your first week, well done! You learned about: which audiences are using which platform what are the advantages of each platform how to use the Help, Hub, …
Whilst the media element of your budget can be precisely tied to commercial metrics such as purchases, the production elements can appear to be ‘sunk costs’, meaning that they cannot …
Assuming that general expertise and management resources are in-house activities, then social media budgets cover two overall areas: media and production. Production Asset capture such as photography, filming, audio recording …
Why do you need a social media budget? Budgeting your continual social media and campaigns activity is vital in planning your spending, setting parameters and measuring the effectiveness of your …
To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step. Paid/ Earned This is referred to as ‘influencer marketing’, whereby those …
Media is ‘earned’ if a person or company was compelled to publish content about you or your product. It cannot be paid for, nor owned. Whether or not you ‘earn’ …
Owned channels are the ones which you have direct control over. This includes your website, social channels and directory listings. With the advent of social media, the lines have somewhat …
What is paid media? Paid media includes any type of marketing you pay for in order to increase traffic. It is particularly useful when you are a new company or …
Whichever channels you choose to maintain a presence on, it’s crucial to conceive and produce content tailored to the platform. Whilst it’s tempting to re-use content across channels, be aware …
Youtube YouTube is the main platform to find videos on the internet and is increasingly used as a television substitute for younger audiences. This platform has gained such attention that …
The social media landscape is ever-changing. Each platform must keep evolving to keep up with competitors, user expectations and shifting regulatory conditions. Before picking your platform, it’s critical to have …