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The Major Players – Unity and Unreal

So far, we’ve established that because they have a shared DNA, we can use the same tools for developing video games and immersive productions. These tools can all be found …

What difference does VR make to video games?

Here, we will take a look at VR and video games, and how the two perspectives available (first-person and third-person) change the player’s interaction with the game. The two perspectives …

Binaural Sound

Binaural Audio is not a recent discovery, nor a phenomenon that requires any relatively new technology. In fact, audio engineers have been experimenting with it for decades. It has, however, …

How to Write a Sip Pitch

The sip pitch is a simple sentence that packs a punch! In the film & TV industry, it’s called a logline. Essentially, the sip-pitch gives a flavour of your experience …

Planning Your AR Experience

So, you have an idea of the AR experience you want to create, but where do you begin? The best way is to begin mapping out your concept on paper, …

16:9 vs 360 Filming: What’s the difference?

360 filmmaking and traditional filmmaking share many of the same principles of storytelling. The story itself is always the most important element of any film, no matter the format. The …

AR vs. VR

You may have heard the terms augmented reality and virtual reality, but what is the difference between them? Augmented Reality (AR) overlays images over your real-world environment viewed through a …