Introduction to this week
Welcome to the second week of the course! Here we will give a brief taster in terms of what is coming up during the week ahead: This week, we will …
Course: Responsible Marketing and the Fundamentals of Corporate Social Responsibility
Introduction to this week
We have already arrived at the third week of the course. Welcome! This week, we are turning our attention to responsible marketing. We will be shining our spotlight on companies …
Introduction to this week
Welcome to week 4! We have reached the final week of the course. This week, we are exploring responsible consumption and will address what role we as consumers can play. …
Could food packaging be more sustainable and better for the planet?
A report on food packaging by FoodPrint (2020, p5) challenges consumers motivated by sustainability to think beyond the food that they eat. In the following extract, you can see that …
The responsible consumer
This video explores aspects of consumer behaviour. Consumer behaviour involves decisions associated with purchasing, using and disposing of products when we no longer have a use for them. This area …
Interview with Prof Karl Williams, UCLan, on plastics pollution
In this video, Prof Karl Williams from the University of Central Lancashire explores the challenges associated with plastics pollution and explains what we as consumers can do to use less …
Interview with Christiane Dolva, Head of Sustainability, Fjällräven
In this video, Christiane Dolva, Head of Sustainability at Swedish outdoor brand Fjällräven accounts for the brand’s promise of ‘leaving basecamp in better condition than we found it’. We also …
The climate emergency
Climate change is affecting every country on every continent. It is disrupting national economies and affecting lives. Weather patterns are changing, sea levels are rising, and weather events are becoming …
What is sustainability seen from the perspective of marketing?
Managing demand for a company’s offering represents one of the principal tasks of the marketing function. This often involves the pursuit of marketing strategies with the objective of increasing demand …
Summary of what we learned this week
In this first week of the course, we have discussed what CSR is all about. We have also looked at stakeholder theory. More specifically, we have covered: The core ideas …
Responsibilities to stakeholders
Stakeholder theory represents a core CSR theory as it argues that if a company affects individuals or groups to reach its goals, then these groups have a legitimate interest in …
These articles are from the online course:
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
