Social Norms and Tipping Points in Networks
Theory on innovation diffusion describes how a critical mass of connected people adopting a new behavior can spread a norm change through a social network. Take smoking as an example. …
Course: Social Network Analysis: The Networks Connecting People
The impact of social norms in networks
In our lives, we often have to make choices between products, political parties, or take a stand in a discussion. Obviously, we can collect information on the merits of one …
The complexity of virus contagion
Social simulation models can be used to demonstrate how certain processes grow. Especially when we deal with non-linear or exponential growth processes, simulation models may give a clear indication of …
Weak Links and Preferential Attachment in Networks
Two important characteristics of larger networks, such as those arising in agricultural societies, are the principles of: (1) weak links and (2) preferential attachment. Weak Links Weak links can be …
A simulated tribe
In social computational models we can connect nodes representing the individual people, and allow interactions between the nodes. We may be interested in exploring different types of influences between people, …
Uncertainty and Prediction
A main objective of social scientific research is understanding how social systems work, predicting future developments, and identifying effective policy interventions to change these developments. Often social scientific methods are …
The Role of Influencers in the Fashion Industry
A common observation is that people often prefer products consumed by their friends and family. The same applies to opinions because people find it comfortable to have similar opinions and …
These articles are from the online course:
Social Network Analysis: The Networks Connecting People
