Course: Traveltech for Scotland - Getting Started with Travel Technology

In this video Josh Saha explains why this course was designed and how it could help you to integrate technology into your tourism business.

A lot of businesses require their customers to book their services for specific times or dates. Carly discusses the challenges within this and how technologies could provide your business with …

CRM and booking systems are easily confused. Carly works through the difference between them and situations where each would be preferable.

Some useful links to additional resources related to this module. Click to enlarge The workbook is available to download using the link in the downloads section.

Carly looks at some of the technologies that could help you gather more bookings and make the booking process as smooth as possible.

Supporting notes which outline the pros and cons of using booking aggregators and offer some case studies to explore. Activity 3 helps you self-assess the suitability of such technologies. Click …

To begin this module we will consider the difference between the “desired booking process” and the “actual booking process” for our customers. Work through the prompts to recognise where the …

Supporting notes which cover how you can use upgrading, upselling and cross-selling as part of the booking process. Activity 4 helps you to identify the types of customers that may …

Supporting notes which explain call to actions and give details of some case studies where call to actions have been particularly effective. Activity 2 challenges you to assess your own …

Sara discusses some of the ways you can move forward with your booking moments including the people within your network who might help you find the answers you need.

Now we know the parts of our business that could be improved, we can begin to look at technologies that could do just that.