Workbook: Activity 4 – How to make great dreaming content
Have a look at the examples below and try to identify which of the tips they effectively utilise. Click to enlarge
Course: Traveltech for Scotland - Getting Started with Travel Technology
Workbook: Activity 6 – Creating a dreaming moments action plan
We’re now armed with good practice guidelines and technologies which can support us in creating and distributing dreaming moment content. We’re going to use this information to create an action …
Workbook: Find & explore more
Below are some links you may find useful in your quest to improve your Dreaming Moments experience… Click to enlarge Please see the link below to open and download the …
Activity 4 – Identify your micro-moments
This workbook will contain information on Activity 4. Have a go at adding detail to each of the stages below – we’ll go into much more detail for each of …
Find & explore more
In this channel Chris offers over 250 videos and audio podcasts of free tourism marketing advice, tips and expert opinions. Click to enlarge
Workbook: Designing your booking moments & activity 5
Case studies to help you understand how other businesses have curated their booking systems along with an activity where you can design your own booking system. Click to enlarge The …
Customer Experience in the Travel Sector
In this video, Chris Wilkie will talk about what makes up the customer experience.
Workbook: Exploring the customer journey
This document defines each stage of the travel customer journey and gives you a case study to reference. Click to enlarge The workbook is available to download using the link …
Workbook: Activity 5 & explore more
In this activity you create a dreaming moments action plan to help you gradually build your portfolio of content. We’ve also included some useful links to additional resources related to …
Top tips for this course
In this video we’ll outline how to work through the videos and supporting PDF’s as well as some tips for how to manage the learning content.
Workbook: Chris’ customer journey
This document offers you a visual representation of Chris’ journey as a travel customer. Click to enlarge The workbook is available to download using the link in the downloads section.
Workbook: Activity 3, 4 & explore more
In the activity 3 & 4 workbook you’ll get an opportunity to work with an existing customer journey which will then prepare you to develop a more detailed outline of …
An introduction to Chris Torres
Chris Torres, owner and founder of Tourism Marketing Agency introduces himself and his experience in the tourism industry.
Recognising your Experiencing Moments
This short introduction from Chris Wilkie from Stampede will cover how we are going to start with the first activity in the workbook and how we can use technology to …
Workbook: Activity 3
In this activity we build a better picture of typical dreaming content relating to your business or industry. Click to enlarge The workbook is available to download using the link …
These articles are from the online course:
Traveltech for Scotland - Getting Started with Travel Technology