Course: Traveltech for Scotland - Getting Started with Travel Technology

With so much technology on offer, it’s hard to know how to pick. Sarah runs through some useful principles to help you in your decision making.

Now we introduce the “back-stage” perspective of booking moments – how does your business operate and how can that help your bookings?

Sara walks you through a self-reflective process of identifying the areas of your business that could benefit from improvement. This is the first step towards potentially adopting a technological solution.

Sara introduces some key information to gather about your customers in this stage of the customer journey and how to use that information to plan your activities.

Mitch looks at some of the ways that dreaming moments can be supported using technology.

Sara Robertson, founder of ScotBeer Tours introduces you to the first activity in this module.

In this video we will cover Step 8 – of the scenario planning process – create signposts.

Mitch looks at what makes good dreaming content and how we can design media to inspire our customers.

In this video, we will conclude the course and outline steps for you moving forward.

In this video we will cover Step 6 – of the scenario planning process – strategic to-do list.

In this video we will cover Step 7 – of the scenario planning process – name the scenarios.

We can learn a lot about dreaming moments by exploring our own experiences of inspirational content. Answer the prompt questions in this activity to find out what influenced your decision …

Mitch Bach from Trip School introduces the concept of dreaming moments and how we can influence them.

Chris explores the kinds of factors which may impact your customer persona.

This video challenges you to begin to build your own customer persona.