Course: Traveltech for Scotland - Getting Started with Travel Technology

Chris walks us through methods of bringing data and accuracy to the process of building customer personas.

Uxpressia provides an online tool that lets you build customer personas and customer journeys. Chris walks you through how it might be useful.

If you think Uxpressia might be useful for your business, Chris walks you through how to use it here.

Now we’re going to start by asking who you think your customer is. Try this first activity to create a starting point from which we can build.

Chris explains what we mean by a customer persona and how isolating specific characters as your customers is essential for strategic decision making.

If activity 2 went well then now is your chance to try to identify the stages of a new customer journey. At this point we can also separate out the …

Supporting notes for this section including case studies and examples to help you see how other businesses are using technology to support their booking moments. Click to enlarge The workbook …

Now you know a bit more detail about the customer journey it’s time to put that knowledge to the test!

Supporting notes which outline a simple process of identifying parts of your business you may want to improve along with an activity to begin that process. Click to enlarge The …

In this video we will cover Step 4 – of the scenario planning process – describe the scenarios.

Supporting notes which outline the important factors to consider when selecting technology along with an activity to help you identify technology for your business. Click to enlarge The workbook is …

Supporting notes which outline some of the categories Sarah introduced along with an activity where you assess how your business responds to the needs of your customer. Click to enlarge …

Just in case it’s useful, you can download all the PDFs in this module as one document. Enjoy! The workbook is available to download using the link in the downloads …