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Video content

This step describes the importance of video content.

In a study by Hubspot, 54% of consumers want to see more video content from a brand or business they support.

This increasing demand is still waiting to be fully met. According to Optinmonster, video marketers get 66% more qualified leads per year, and Wyzowl found that of those that aren’t using video, 73% have bought a product after watching a video. Video is the best performing content type on Facebook, and, according to Roybal, LinkedIn users are 20 times more likely to share a video on the platform than any other type of post.

Think about how your ideas and existing content could be turned into videos. This can even extend to your written articles – an increasing number of tools such as Lumen5 and Biteable allow marketers with little editing experience to create videos from stock photos, videos, animations and text.

Additionally, consider that YouTube is the second-largest search engine after Google and one of the world’s most popular repositories of knowledge. Imagine how your informational content could be relayed visually. How could you show, rather than tell, your audience how to do something and deliver this informational value in a format they prefer to consume?

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How to Develop Your Social Media Content Strategy

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