Quick Wrap of the Week

This week we focused on marketing your product, your brand, packaging, labelling, merchandising, promotion, and personal selling. You had an opportunity to develop your own marketing plan for your product.

Having a product does not mean that it will sell, the success lies in getting your target market to know that your product exists, why your product is different and why should they buy your product over others.

“’A person who stops advertising to save money is like a man who stops a clock to save time’

Henry Ford, creator of the Ford Motor vehicle

Yes, you have launched your product and yes, you have implemented your marketing plan, next week we discuss ‘What Next’.