Well done, you have completed your first week. You learned about:

• the role of social media in people’s lives
• the benefits of social media to an organisation
• how to gain visibility on social media
• how to make an impact with your audience
• what should be included in a social media strategy
• who your audience is and what they want from you
• social media and the engagement funnel
• the relation between social media and the loyalty loop
• how to work out what content your audience wants
• what a winning campaign looks like
• some of the defining factors of a great social media campaign
• how these campaigns have followed the best practices.

Next week, you will learn about how social media contributes to organisation goals; how to turn business goals into social media objectives; and how to measure success using key performance indicators. You will learn about how to align social media metrics with the customer journey; how the different metrics compare across the main platforms; and how to apply the loyalty loop theories to your social media plans. Finally, you will learn how to use the SMART objective framework; how to create your own SMART objectives.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.