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Celebrate your success

This is a short piece of text which congratulates the learner on completing the week. The week’s learning outcomes are reiterated.

Well done, you have completed your first week. You learned about:

  • the role of social media in people’s lives
  • the benefits of social media to an organisation
  • how to gain visibility on social media
  • how to make an impact with your audience
  • what should be included in a social media strategy
  • who your audience is and what they want from you
  • social media and the engagement funnel
  • the relation between social media and the loyalty loop
  • how to work out what content your audience wants
  • what a winning campaign looks like
  • some of the defining factors of a great social media campaign
  • how these campaigns have followed the best practices.

Next week, you will learn about how social media contributes to organisation goals; how to turn business goals into social media objectives; and how to measure success using key performance indicators. You will learn about how to align social media metrics with the customer journey; how the different metrics compare across the main platforms; and how to apply the loyalty loop theories to your social media plans. Finally, you will learn how to use the SMART objective framework; how to create your own SMART objectives.

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In the comments, share your reflections of the week. What was most useful or interesting to you?

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Understanding Social Media Strategy

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FutureLearn - Learning For Life

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