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The written word

Learners are introduced to the significance of copy and the role it plays in marketing activities.

In creative and professional environments the writing within marketing communications is referred to as copy.

All copy about your product or organisation needs to be crafted in order to get the right message across in a clear, accurate and engaging manner which is tailored to your audience.

Where do you use copy?
Almost every communication a marketer creates and uses will contain some kind of copywriting.

Examples include:

  • Social posts
  • Email
  • Websites
  • Content Marketing
  • Blogs
  • Adverts
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Introduction to Marketing: Fundamentals of Marketing

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