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Case study: The British Army
Video produced by the British Army as part of a marketing campaign.
The British Army wanted to change perceptions of what it means to become a soldier, to improve recruitment from a wider audience. Look at how the campaign was promoted across various consumer touchpoints.
This article is from the online course:
Introduction to Marketing: Omnichannel Marketing and Analysis
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This article is from the free online
Introduction to Marketing: Omnichannel Marketing and Analysis
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