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Channel mapping task

In this step you will be introduced to a channel mapping task in reference to the Microsoft Xbox campaign from 4.22.

The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army.

It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words.

In order to have a consistent, stable source of leads it’s important for a business to have a number of different channels for generating leads and creating brand awareness. By combining your online and offline marketing efforts you can significantly enhance your returns. Don’t use just online or offline channels. Try to mix them in order to reach more customers.

Join the discussion

Starting from the table you have seen in the Microsoft Xbox case study, try now to fill the table with information taken from the “This is Belonging case study”. Post a link to your template in the comments below, and be sure to like and reply to other templates.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Introduction to Marketing: Omnichannel Marketing and Analysis

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