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Assess whether you achieved your objectives

This section introduces learners to the methods for assessing results and presenting them effectively
Objectives KPI target KPI actual % difference
Email 1 teaser 6,5% CTR &% CTR +8%
Email 2 launch £2,400 £2,000 -17%
Social teaser 6,000 views 10,000 views 66,7%
A table demonstrating how to record expected and actual KPI.

Once we have understood the details of our response mix, it is important to consolidate the information tracing back to your KPI’s.

By recording your expected KPI (target) versus actual, you can help make sure that expectations for the next campaign are set. The challenge when setting your targets is always finding a balance between stretching yourselves and making it realistic.

You can also look for patterns in what worked and what didn’t work to help you reach some insight.

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Introduction to Marketing: Omnichannel Marketing and Analysis

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FutureLearn - Learning For Life

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