Writing an email to an influencer

Now that you have learned about engaging influencers in your marketing campaign, you are encouraged to submit an example email to an influencer for a brand or product of your choice, for peer grading.

Assignment requirements

Select an influencer for a brand or product of your choice, and write the copy for an example email, making sure it contains all of the following points:

• A brief explanation of the campaign concept
• Social platforms and formats you’ll utilise
• Why this partnership is a good fit for your brand and the influencer
• Timelines for delivery and publishing
• Compensation terms
• Media value in your ad or editorial inventory
• Inclusion in press materials, packaging or other collateral.

Keep your email brief and straight to the point. On the next step, you will submit your email by filling in boxes after each prompt.

Criteria for peer grades

Below is the list of criteria that will be used to peer grade assignments:

• Is the good fit between brand and influencer clearly explained?
• Does the email briefly summarise the campaign concept?
• Does the email clearly define timelines and compensation?