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Test results

This step describes how to record and make use of content test results.

You will be using your test results, as well as the trends you have seen, to inform what you do going forward.

A recording of content test results.

To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step.

This is a highlight report, so you don’t need to include outcomes from every test you run. Focus on those tests that will inform a change in practices, or demonstrate that you should continue as you are with a specific variable.

Inconclusive tests, for example, don’t need to be included.

Join the discussion

In the comments below describe some social media content tests you could run, and what sort of data you would expect to collect from these tests? For example, could you post a controversial image to measure how your followers respond? Or perhaps post content early in the morning in comparison to late in the evening?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

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