Course: Careers in Fashion: Retail Marketing, Merchandising, and Management

Perhaps you dream of owning your own retail business, as many fashion students and graduates do. Maybe you love the fashion industry and seek the challenge and freedom of working …

In major companies, an operations manager reports to the regional manager or, in a very large company, the national operations director of stores. What does an operations manager do? The …

A general merchandising manager (GMM) is the boss of the buyers’ boss. The GMM leads and manages the buyers of all divisions in a retail operation. What are the responsibilities …

The digital marketing manager works to further develop and manage a company’s digital marketing presence and oversees the digital marketing strategy for the brand. This person is responsible for managing …

Pricing decisions impact almost every aspect of a business—the product’s image, the company’s sales, and the retailer’s success. What is pricing? Pricing is a component of the marketing strategy. Covering …

In large companies, a planner works in collaboration with a buyer to develop sales forecasts, inventory plans, and spending budgets for merchandise to minimize markdowns and achieve the retailer’s sales …