There are a number of things that stakeholders want and need their crisis leaders to BE during a crisis: BE. If you were asked to describe what a crisis leader …
A great deal of material exists to describe the characteristics of effective leadership. In a course such as this, we can’t begin to explore this material to the extent that …
How would competitors be assessing the JetBlue team’s decisions as the Valentine’s Day winter storm approached the New York area? Would they have any interest in these decisions at all? …
Leading a group of people through a crisis can be incredibly challenging, humbling, frustrating, tiring, disappointing, and the list can go on. It can also be remarkably rewarding as your …
All businesses that require capital to operate—just about all businesses, that is—will be watched closely by those who provided the capital. This is simply a reality of business. As the …
Let’s take a few moments and return to the stakeholders that you identified earlier for your organization. Given what you have just heard about the requirement for crisis leaders to …
A company that commences operations in the media capital of the world should recognize that great accomplishments and spectacular failures will be fully covered and shared with public—particularly the latter. …
JetBlue leadership wanted to ensure a great relationship with their governmental counterparts as they built and launched their airline. Their efforts led to an exceptional partnership for the first seven …
When JetBlue was founded, the leadership team held a strong belief that in order to provide great customer service, the company needed to hire great crewmembers (i.e., the company’s term …
As a company that had been built on a commitment to exceptional customer service, JetBlue leaders always felt as though they had a good sense of customer interests. As the …
In the following collection of activities, you will learn how JetBlue leadership engaged their various stakeholder groups as the Valentine’s Day Massacre winter storm crisis of 2007 played out. As …
Organizations exist because of their ability to create valued goods and services that provide acceptable outcomes for a collection of stakeholders. These stakeholders, simply put, are groups of people who …
In the book Ulysses S. Grant: Triumph Over Adversity, 1822-1865, author Brooks D. Simpson shares this as an example then General Grant’s perspective on the crucial role of decision-making in …
The activities presented so far in this module have been designed to give you a good sense of the topics that will be addressed throughout the course and the vital …
Crisis investigators, typically assigned by a regulatory agency to determine contributing factors and root causes of a recent crisis, always include a summary of findings in their final reports. Root …