The future of fashion is sustainable
Being a brand with values is increasingly important. Havas Media produces a bi-annual report interviewing 300,000 people across 34 countries about their attitudes and behaviours when it comes to over …
Course: How to Build a Sustainable Fashion Business
What does your roadmap to sustainability look like?
Your roadmap to sustainability will take time to develop. You won’t get it right immediately but you should begin to put something into place as early in your business journey …
Developing a sustainability roadmap
You will not be able to do everything at once, especially in the beginning of your business journey. Your business will have many moving parts and you will need to …
Factoring sustainability into your business
As early as possible in your business journey, you should take stock of what parts of your business sustainability might relate to. The earlier you start thinking about it the …
Introduction to the key environmental issues
Fashion also has a huge impact on the environment. It requires large amounts of water, energy and land to grow fibres such as cotton. It can sometimes be a thirsty, …
Sustainable Fashion: Key Social Issues
There are a number of issues that relate to workers and communities that you should consider. Your business decisions, even small ones, can have a direct and indirect impact on …
What is “sustainable fashion?”
There is no formal definition of sustainable fashion. Sustainability and ethics can apply to many different aspects of running a fashion business, from the raw fibre right through to the …
Setting your sales strategy
In this video, several fashion entrepreneurs share their top tips on building sustainable sales and why a sales strategy is so important.
Why omni-channel selling is the way forward
Omni-channel retailing means selling your product through more than one distribution channel (via a combination of bricks-and-mortar stores, pop-up shops, your own website, other online retailers, mobile apps and others), …
Retailing and wholesaling – the basics
In Week 1 you were introduced to the concept of D2C (direct-to-consumer) and B2B (business-to-business), here we explain more detail about what is retailing verses wholesaling. Retail Retail is the …
The importance of image
Images are the final point of communication for your product. They represent all the hard work energy and pride you have invested. You haven’t spent months fine-tuning your collection just …
Tell your brand story
In this video, hear from several successful fashion entrepreneurs about how to tell a compelling brand story with a focus on sustainability.
Sustainable Fashion Business: Key Marketing Channels
Turning your big idea into an actual product or service is just the start. How will people find you and buy what you have to offer? What channels will you …
Putting what you have learned into practice
Getting started in fashion is not easy, there is a lot to get right, especially when you want to work in the most sustainable way you can. In this video, …
Five tips on getting press and publicity
1. Understand who you are pitching to The very first thing you should do is think about what magazines or blogs are relevant to your business. Do your research, and …