Course: Introduction to Marketing: Omnichannel Marketing and Analysis

Water Aid used an integrated campaign strategy to bring in new supporters. Their broad media strategy by digital, social and public relations with added reach from cinema, taxi advertising, and …

It is vital to understand the typical customer journey to understand how consumers become aware, consider, choose, buy, use, re-purchase and recommend. At each point of the journey, different media …

Typical buyers do not think in terms of channels. It’s all just marketing and communication. Let’s imagine a day in the life of one of your customers. 7 am – …

The multiplier effect refers to the phenomenon where investments snowball producing a larger revenue. In marketing, it is used to describe the positive impact of combining several marketing services that …

The British Army wanted to change perceptions of what it means to become a soldier, to improve recruitment from a wider audience. Look at how the campaign was promoted across …