Telemarketing involves calling customers to promote your products or services. It is still used to great effect by companies both large and small. It can be very effective in delivering …
Let’s look at a case study example from Volkswagen. Volkswagen Commercial Vehicles (VW) launched the Crafter Chassis Cab so that a business could convert the vehicle to suit their line …
Direct mail refers to addressed mail advertising. The targeted nature of direct mail gives you an opportunity to create engaging tailored content. People are receiving less mail these days, so …
Door drop is the term for any form of non-addressed marketing that comes through the letterbox. It’s normally in the form of leaflets, brochures, coupons or free product samples. Every …
Let’s look at a case study from The British Army. They needed a new campaign to overcome negative stereotypes of soldiers which continued to put off applicants – a sense …
According to the Office of National Statistics, there are still over five million adults in the UK who do not use or have access to the internet. This is significant, …
Water Aid used an integrated campaign strategy to bring in new supporters. Their broad media strategy by digital, social and public relations with added reach from cinema, taxi advertising, and …
The British Army wanted to change perceptions of what it means to become a soldier, to improve recruitment from a wider audience. Look at how the campaign was promoted across …
Circulation of national newspaper titles has decreased from almost 30 million in 2003 to 12.4 million in 2017. However, they still play a big part in many British people’s lives …
At its most basic level, email marketing consists of using emails to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated …
A website is now a necessity for many businesses, big or small. If you have a business and you don’t have a website, you are probably missing out on opportunities. …
According to the Radio Joint Audience Research Limited (RAJAR), 89% of the UK population listen to the radio every week. Audiences are also increasingly moving from the BBC to commercial …
DRTV refers to television advertising with a direct Join the Discussion, usually driving a response to buy a product or service. The target audience is directed to immediately make a …
Still a popular medium for viewers and marketers alike, TV has survived various industry changes to provide a reliable and trusted marketing channel. Although many had questioned whether the age …
At its most basic level, email marketing consists of using emails to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated …