Course: Introduction to Marketing: Omnichannel Marketing and Analysis

Telemarketing involves calling customers to promote your products or services. It is still used to great effect by companies both large and small. It can be very effective in delivering …

Let’s look at a case study example from Volkswagen. Volkswagen Commercial Vehicles (VW) launched the Crafter Chassis Cab so that a business could convert the vehicle to suit their line …

Direct mail refers to addressed mail advertising. The targeted nature of direct mail gives you an opportunity to create engaging tailored content. People are receiving less mail these days, so …

Door drop is the term for any form of non-addressed marketing that comes through the letterbox. It’s normally in the form of leaflets, brochures, coupons or free product samples. Every …

Let’s look at a case study from The British Army. They needed a new campaign to overcome negative stereotypes of soldiers which continued to put off applicants – a sense …

According to the Office of National Statistics, there are still over five million adults in the UK who do not use or have access to the internet. This is significant, …

Water Aid used an integrated campaign strategy to bring in new supporters. Their broad media strategy by digital, social and public relations with added reach from cinema, taxi advertising, and …

The British Army wanted to change perceptions of what it means to become a soldier, to improve recruitment from a wider audience. Look at how the campaign was promoted across …

Circulation of national newspaper titles has decreased from almost 30 million in 2003 to 12.4 million in 2017. However, they still play a big part in many British people’s lives …

At its most basic level, email marketing consists of using emails to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated …

A website is now a necessity for many businesses, big or small. If you have a business and you don’t have a website, you are probably missing out on opportunities. …

According to the Radio Joint Audience Research Limited (RAJAR), 89% of the UK population listen to the radio every week. Audiences are also increasingly moving from the BBC to commercial …

DRTV refers to television advertising with a direct Join the Discussion, usually driving a response to buy a product or service. The target audience is directed to immediately make a …

Still a popular medium for viewers and marketers alike, TV has survived various industry changes to provide a reliable and trusted marketing channel. Although many had questioned whether the age …

At its most basic level, email marketing consists of using emails to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated …