Newspaper
Circulation of national newspaper titles has decreased from almost 30 million in 2003 to 12.4 million in 2017. However, they still play a big part in many British people’s lives …
Course: Introduction to Marketing: Omnichannel Marketing and Analysis
Why Is Email Marketing Important?
At its most basic level, email marketing consists of using emails to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated …
How to use your website as a marketing channel
A website is now a necessity for many businesses, big or small. If you have a business and you don’t have a website, you are probably missing out on opportunities. …
Navigating your course
This course is delivered on the world-leading FutureLearn platform. FutureLearn is optimised for modern browsers and while you’ll get the best experience using one of these we want to make …
Week outcomes
This week you will learn: How the multiplier effect has the potential to super-charge your marketing activities. What are the main digital marketing channels. The importance of online marketing. Why …
Welcome to the course
Welcome to the Understanding Marketing Communications Course. If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you. This is …
Celebrate your success
You have completed your first week, well done! You learned about: The power of cross-channel marketing Choosing online and offline channels Television as a marketing channel Radio as a marketing …
Radio advertising
According to the Radio Joint Audience Research Limited (RAJAR), 89% of the UK population listen to the radio every week. Audiences are also increasingly moving from the BBC to commercial …
DRTV: Direct response TV ddvertising
DRTV refers to television advertising with a direct Join the Discussion, usually driving a response to buy a product or service. The target audience is directed to immediately make a …
Case study: The British Army
Let’s look at a case study from The British Army. They needed a new campaign to overcome negative stereotypes of soldiers which continued to put off applicants – a sense …
The importance of TV advertising
Still a popular medium for viewers and marketers alike, TV has survived various industry changes to provide a reliable and trusted marketing channel. The importance of TV advertising Although many …
Offline media
According to the Office of National Statistics, there are still over five million adults in the UK who do not use or have access to the internet. This is significant, …
Overview of Email Marketing
At its most basic level, email marketing consists of using emails to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated …
The Role of Websites as Marketing Channels.
A website is now a necessity for many businesses, big or small. If you have a business and you don’t have a website, you are probably missing out on opportunities. …
The marketing landscape
The business and marketing landscape has drastically changed in the last decade. Companies are now re-evaluating channels they’ve relied on for years. It is crucial that you establish a solid …
These articles are from the online course:
Introduction to Marketing: Omnichannel Marketing and Analysis