Course: Introduction to Marketing: Omnichannel Marketing and Analysis

The one thing we can be sure of in today’s marketing landscape is that there is no lack of data and metrics. In fact, it can often feel like there’s …

This week you will learn: The importance of traditional marketing channels. Why and when we need to use traditional marketing channels. Why testing is so important in marketing. The key …

You have completed your second week, well done! You learned about: How the multiplier effect has the potential to super-charge your marketing activities. What are the main digital marketing channels. …

The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or …

Join the discussion Watch the Microsoft Xbox Franchise Model video above. Now, look at how the below table has been filled, focus on which online channels Microsoft has used and …

Events are commonly used to build relationships with customers from both a B2B and a B2C basis. For B2B, it can account for around one-fifth of many marketing budgets and …

There are a few key things to consider when setting up tests: Will the test be properly measurable? Can you trust the results enough to share with colleagues? Are there …

Before you start testing it’s important to decide what type of test you’re going to use. There are several different options but here we’re going to talk you through the …

The great strength of digital marketing, and what makes it so effective, is its measurability. It’s never been easier to gauge the success of your marketing activity and identify its …

In marketing, testing refers to the process of running alternative versions of campaigns to find the best approach. During these, you will need to monitor all the variables so you …

Let’s look at a case study example from Volkswagen. Volkswagen Commercial Vehicles (VW) launched the Crafter Chassis Cab so that a business could convert the vehicle to suit their line …

Direct mail refers to addressed mail advertising. The targeted nature of direct mail gives you an opportunity to create engaging tailored content. People are receiving less mail these days, so …