Course: Traveltech for Scotland - Getting Started with Travel Technology

Chris looks in more detail at each of the steps of the travel customer journey. The devil is in the detail.

In this activity you will use your own experience of leisure activities to help you to focus in on the detail of the process. From this you will be able …

Supporting notes which outline some of the categories Sarah introduced along with an activity where you assess the awareness, interest and consideration phases of your customer. Click to enlarge The …

Supporting notes which outline the key principles of creating great dreaming content as well as activities linked to case studies. Click to enlarge The workbook is available to download using …

Supporting notes which provide links to technologies, companies and case studies to help you better understand how technology could support your business to create dreaming content. Click to enlarge The …

Just incase you find it useful, you can download the entire workbook. Enjoy! The workbook is available to download using the link in the downloads section.

Chris outlines his own experience of being a travel customer to help us better understand each part of the journey.

Supporting notes which outline what we mean by dreaming moments and how we might inspire them. You’ll also find case studies of existing dreaming moment content as well as details …

In this video, Chris will be looking at how technology can help curate sharing moments in your customer experience.

Chris explains activity 1 which you can find in the course workbook by clicking through to the next step.

Chris now explains the stages most travel customers go through when engaging with tourist activities. This journey was identified by Google as part of their Think With Google research.

Just in case it’s useful, you can download all the PDFs in this module as one document. Enjoy! The workbook is available to download using the link in the downloads …

Supporting notes which introduce two pieces of technology which might help you find more accurate answers to some of the prompt questions. Click to enlarge The workbook is available to …

We will be looking at the first step of the scenario planning process – Identifying forces.