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Effective marketing ensures that the right people know the right things about your product or service - it’s vital for a successful business. Creating effective marketing isn’t easy. It requires creativity, informed strategic decisions, potentially different types of marketing (like content marketing, direct marketing and digital marketing) and analytic skills. Marketing trends come and go, and new technology can cause rapid change. Marketing professionals need to be able to respond quickly and make sensible choices based on evidence and experience.
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