Week outcomes

This week you will learn:

• What are the creative elements of a marketing communication
• How you should approach your creative assets
• The brand creative elements involved in marketing communication and how to best use them for marketing activities.
• The importance of the written word and tone as creative assets.
• The function of moving and still images in a marketing campaign.
• The importance of maths in marketing.
• How to calculate a range of metrics.
• How to use metrics to optimise your marketing campaigns.