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What is brand creative?

Learners are introduced to the variety and value of creative assets available to marketing professionals.

All successful organisations construct a meticulously thought out image of themselves. This image is then reinforced via their creative output.

Done correctly, this allows a brand to create an image which is instantly recognisable, and appeals to the right target audience. It is one of the many roles of marketers to see that this image is adhered to in all communications, from websites to emails and shop fronts to outdoor adverts.

This creative image is played out through:

  • Logos
  • Brand colours
  • The written word
  • Still images
  • Moving images

Join the Discussion

In your opinion what is the most recognisable brand in your country or a country you have visited recently? Why do you think the brand is so appealing? e.g. what is the logo? How do the colours complement the design? Write your thoughts below and share links to the website.
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Introduction to Marketing: Fundamentals of Marketing

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FutureLearn - Learning For Life

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