Course: Digital Product Management

In this video, Alex interviews Tamara Carleton, CEO of the Innovation Leadership Board, on strategic foresight. Dr. Carleton introduces a tool called context maps where the user draws in eight …

In this video, Alex talks about delivery and execution in a business model design. He uses the example of Enable Quiz to demonstrate how to categorize a product’s characteristics. Alex …

In this video, Alex discusses the identifying characteristics of infrastructure-driven, customer scope-driven, and product-driven business model types. Take a moment to characterize a product you are working on, or are …

In this video, Alex talks about the topics he will cover in Week 4, including three fundamental business model types, infrastructure, scope, and product, and pairing those with the right …

In this video, Alex reviews week three where he has taken the ideas presented in weeks one and two and applied them to large new product features and new product …

In this video, Alex discusses translating the desirability dimension of your product into thoughtful work on feasibility and viability, and focusing on the customer journey. To enhance your thinking about …

In this video, Alex talks about taking a moving forward with a business model with a validated proposition. Before engaging with the business model canvas, Alex recommends creating a positioning …

In this video, Alex Cowan asks David Bland to talk about how product managers work on new ventures inside a corporation. It often involves re-imagine a capability that a company …

In this video, Alex talks about how to fill the innovation pipeline and drive ideas through it in a disciplined but effective way. He lists different ways of soliciting ideas, …

In this video, Alex talks about how ideas move through the corporate innovation pipeline. He describes the pipeline as a funnel with many new ideas tapering down to scalable ones. …

In this video, Alex discusses the role of a product manager in the growth horizon framework, starting with horizon level 1 (H1: an existing business), then H2 (either new technology …

In this video, Alex interviews the CEO of Travefy, David Chait, to talk about non-titular product managers. On acting as a PM and CEO, David says “what you need to …

In this video, Alex introduces a new type of product manager, one who handles the job alone. He uses an example of a Startup CEO. Before you hear from a …

In this video, Alex uses the example of Greener Air plant air filters to discuss creating MVPs (minimum viable products). Alex states: “It’s an important part of the modern product …

In this video, Alex talks about learning and scaling missions in introducing new products. Teams introducing a new product are on a learning mission. A scaling mission is for products …