Course: Digital Product Management

In this video, Alex talks about learning and scaling missions in introducing new products. Teams introducing a new product are on a learning mission. A scaling mission is for products …

In this video, Alex introduces different ways to focus on new products and features. The methods learned in weeks one and two of this course apply to new products somewhat …

In this video, Alex reviews the week’s techniques to implement as a successful product manager including agile, design thinking, creating personas, the hook framework, lean startup, and story mapping. Did …

In this video, Alex discusses ways to create time, create space, and create focus around some of the methods learned in this course, so you can get the time and …

Watch Alex Cowan discuss how to apply the methods you have learned in this course to a project that has a hardware component. Have you worked with a product that …

In this video, Alex continues looking at the customer funnel, from action to on boarding to retention. Take a moment to think about your current job or a product you …

In this video, Alex Cowan looks at various aspects of the customer funnel: how to bring in customers, how to engage them, and how to monetize them. In your work …

In this video, David Bland discusses avoiding the product death cycle. In the Bland says in the video, “you can’t just go to a customer and kind of ask what …

In this video, Alex discusses how to collaborate with enterprise customers, including the five tips listed below. If you were working with a small company instead of a big company, …

In this video, Alex discusses how to collaborate with enterprise customers, including the four tips listed below. In your business interactions, have your customers included any large organizations? How would …

In this video, Alex walks you through the process of how a product manager incorporates usability testing for product success. Alex talks about how some people think they are “user …

In this video, Alex talks about what prototypes are good for, how to develop good prototypes, and how to continually make them more relevant. He recommends starting from strong user …

In this video, Alex talks about how product managers can use the technique of user story mapping to create solutions to the right problem. As a product manager, what are …

In this video, Alex interviews Nir Eyal and discusses how he created the hook framework. Eyal describes the internal trigger as an “itch that occurs frequently enough in your user’s …

In this video, Alex continues his discussion on Nir Eyal’s Hook Framework, concluding with variable rewards and investments. A reward on Facebook may be getting numerous likes. An investment in …