Learning versus scaling
In this video, Alex talks about learning and scaling missions in introducing new products. Teams introducing a new product are on a learning mission. A scaling mission is for products …
Course: Digital Product Management
Ready for Week 3?
In this video, Alex introduces different ways to focus on new products and features. The methods learned in weeks one and two of this course apply to new products somewhat …
Making time to do the things right
In this video, Alex discusses ways to create time, create space, and create focus around some of the methods learned in this course, so you can get the time and …
Week 2 takaways
In this video, Alex reviews the week’s techniques to implement as a successful product manager including agile, design thinking, creating personas, the hook framework, lean startup, and story mapping. Did …
Managing a product with hardware
Watch Alex Cowan discuss how to apply the methods you have learned in this course to a project that has a hardware component. Have you worked with a product that …
Shaping your funnel – part 2
In this video, Alex continues looking at the customer funnel, from action to on boarding to retention. Take a moment to think about your current job or a product you …
Shaping your funnel – part 1
In this video, Alex Cowan looks at various aspects of the customer funnel: how to bring in customers, how to engage them, and how to monetize them. In your work …
David Bland on avoiding the product death cycle
In this video, David Bland discusses avoiding the product death cycle. In the Bland says in the video, “you can’t just go to a customer and kind of ask what …
Collaborating with enterprise customers — tips 5-9
In this video, Alex discusses how to collaborate with enterprise customers, including the five tips listed below. If you were working with a small company instead of a big company, …
Collaborating with enterprise customers — tips 1-4
In this video, Alex discusses how to collaborate with enterprise customers, including the four tips listed below. In your business interactions, have your customers included any large organizations? How would …
Prototyping for product managers
In this video, Alex talks about what prototypes are good for, how to develop good prototypes, and how to continually make them more relevant. He recommends starting from strong user …
Usability testing for product managers
In this video, Alex walks you through the process of how a product manager incorporates usability testing for product success. Alex talks about how some people think they are “user …
User story mapping for product managers
In this video, Alex talks about how product managers can use the technique of user story mapping to create solutions to the right problem. As a product manager, what are …
Nir Eyal on managing habits
In this video, Alex interviews Nir Eyal and discusses how he created the hook framework. Eyal describes the internal trigger as an “itch that occurs frequently enough in your user’s …
Managing habits — trigger and action
In this video, Alex discusses user habits. He introduces Nir Eyal’s Hook Framework, with the first two steps being Triggers and Actions. A trigger on Facebook may be a notification …
