Course: The Luxury Industry: Customers and Luxury Experiences

Dr. Barbara Czyzewska explains the importance of co-creating in CX where customers are part of a staged experience.

Dr. Barbara Czyzewska explains the importance of staging customer experiences. Actors, the stage, the physical setting and supporting processes.

Wellness expert Mariana Palmeiro shares her experience in developing luxury longevity programs and how it relates to transformative experiences.

Which factors are intrinsic to most luxury goods today? Watch Dr. Barbara Czyzewska explain how luxury products and services have been characterized in various research publications. Specifically, this video gives …

As we continue to deconstruct the evolution of luxury as a concept and a market segment, it becomes essential that we begin to look at the characteristics of luxury industries …

This part of the course focuses on understanding the origins of luxury over time. Where did the word come from, and why does it exist? What are the historical and …

One of the most effective ways brands have to deliver on personal guest needs and aspirations is to further invest in personalization tools for product design, experience, and delivery. In …

Further to the concept of the experience economy defined by Pine and Gilmore in 1998, the latest decades of market dynamics, economic growth, technological development, and globalization have led to …