Course: Why Experience Matters: Qualitative Research

Unlike other approaches, this one does not start with the end in mind. This is part of what makes Grounded Theory unique. It doesn’t begin with a prediction of the …

Phenomenological research helps us understand what it is like to experience a specific situation or life event. By describing the stories of people who actually lived through a particular experience …

How do people belonging to different cultures think? How do they behave? What do they believe and what do they value? The first qualitative research approach we’ll be looking at …

No one is a blank slate, so don’t underestimate the power of your own influence during the qualitative research process. As we just discussed, language has power, but so do …

The way we use language and interpret stories has the power to influence society. Qualitative researchers seek to unravel meaning from stories of individual experience. The stories you gather will …

Your research question determines your methodology, not the other way around. So, in answer to the question ‘is qualitative always the best option?’ it’s a no. It all depends on …

Qualitative research seeks an in-depth understanding of human experiences, thoughts and emotions as they exist in the real world. As you now know, when it comes to qualitative research, you’ll …

If you’re new to research terminology, here’s an easy way to distinguish between your L’s and N’s. Qualitative = qualities (descriptions). Quantitative = quantities (numbers). So, the knowledge produced by …