You will be using your test results, as well as the trends you have seen, to inform what you do going forward. To download a detailed description of this visual, …
Your engagement trends are just as important as looking at your individual post-performance. It doesn’t matter how great your posts are if you put them out at the wrong times. …
Determining the success of your content would be an unmanageable task if you tried to analyse and draw insights from every single post. To keep the amount of time you …
Are you providing content that your audience relates to, or sees as something they want to share? Is it being engaged with enough for the social platforms to be putting …
Here we’ve presented the follower trends as a graph (you’ll be able to download a template in the next step). This helps to create an at-a-glance view of the number …
Developing an effective customer-first social media strategy is achieved by: Pulling your data together to create a picture. Making observations about the picture. Drawing hypotheses or conclusions based on your …
As well as the platform analytics themselves, you can gain some useful insights from other tools within your marketing stack that will build a richer picture of your social media …
Not only does social media provide a platform for marketers to communicate with their audiences but it also allows us to learn about our audience. Social media insights We can …
Well done, you have completed the second week of this course. You learned about: how to reduce the risk of a PR disaster on social media how to take steps …
To determine whether the work you are doing is valuable for your organisation, you must first set your SMART objectives. This will help you understand how your activity can support …
When you have gathered all of the metrics, behavioural data and revenue data for your social media campaign, you can explore which influencers and content types have worked most effectively. …
If your objective is driving sales, it will be important to measure your ROI. However, for other objectives – for example, brand awareness or social engagement – ROI will be …
Why do we measure click activity? If you want to track clicks on any links you provide to the influencers, or track e-commerce and downloads on your website through Google …
Tracking your influencers metrics A long term influencer who does a monthly blog for you may only need monthly tracking. However, a high profile launch campaign that is only running …
To determine whether your influencer’s social media activity is effective you will need to be able to measure whether or not it is meeting your objectives. To do this, there …