Writing an email to an influencer
Now that you have learned about engaging influencers in your marketing campaign, you are encouraged to submit an example email to an influencer for a brand or product of your …
Course: Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
Peer Graded Assignment Activity: How it works
1. Read the assignment requirements: On the next step you’ll find the assignment requirements. Please read these instructions carefully. 2. Submit your assignment: Write your answers under each prompt. 3. …
Running your campaign
You will need to agree on terms with your influencers. Having set this out in your initial approach, there may well be some negotiation in terms of compensation from you …
VOXI Email Campaign Example to an Influencer
When Vodafone launched VOXI, they used a collection of pop stars as influencers to launch the product. This is how their initial emails to the chosen influencers may have read: …
How to find and contact influencers
Once you have identified your influencers, it’s time to contact them. How to start the conversation Usually, the first contact happens via email. It’s recommended that you do this at …
Finding influencers
There are also several tools which can help you find influencers. Links to each of these tools can be found at the bottom of this step. Kred: Influence score and …
Researching Your Influencer
The most important element of any influencer marketing activity is the influencer with whom you choose to work with. Researching, identifying, and recruiting the right people for your brand or …
Influencer Marketing Campaign Structure
An influencer marketing campaign will usually consist of these steps: Plan Firstly your campaign needs a clear, timed, plan. Initially, this will be based on other marketing activities already in …
Influencer marketing
Influencer marketing has now matured as a marketing channel, having endured several cycles of hype and disillusionment among marketers. There is finally a clear understanding of the rules and values …
Celebrate your success
Well done, you have completed your ninth week. You learned about: how to create your own internal brief on handling negative comments when and how to escalate more serious complaints …
Case study: Coca-Cola
Let’s look at Coca-Cola Russia’s response to a social media disaster. In 2016 Coca-Cola Russia created a Christmas-themed map of Russia. Unfortunately, the designer sourced the country’s silhouette from a …
Take preventative measures
Some issues cannot be foreseen or prevented from happening again, but the majority can. After a PR disaster, always consider how changes could be made to prevent the same mistake …
How to respond to negative social media comments
Whilst your company will have a unique set of challenges and needs in this type of situation, there are some general rules to follow when responding to a crisis on …
Rules of Social Customer Service
With your social customer service team in place, there must be a clear process for engaging with queries. This should be a core part of staff training and induction. These …
What underpins great customer service?
The key to strong customer service in social media is an organised team with streamlined processes. A streamlined customer service process Research suggests that 42% of people who contact a …
These articles are from the online course:
Running a Social Media Campaign: Customers, Influencer Engagement, Analytics