Course: Digital Product Management

In this video, Alex discusses user habits. He introduces Nir Eyal’s Hook Framework, with the first two steps being Triggers and Actions. A trigger on Facebook may be a notification …

In this video, Alex shows you an operational view of lean startup and how to use it to avoid waste and keep your team focused as a product manager. He …

In this video, Alex shows you an operational view of design thinking and how to use it to be successful as a product manager. He talks about how some of …

In this video, Alex talks about how it’s important as a product manager that you’re able to take a big idea and break it in the small batches where you …

In this video, Alex discusses how the seven methods of product management apply to your job according to where you are on the product management spectrum. Review the seven methods …

In this video, Alex introduces seven key methods for building better products, following his Venture Design Framework. Are you familiar with any of these processes? -Agile -Design Thinking -Hook Framework …

In this summary video, Alex highlights key takeaways of a product manager’s role in an organization. As you prepare for week two, reflect on the relationships a product manager has …

In this video, Alex introduces a spectrum where the job of product manager may fall– somewhere between high and low abstraction, and in a position that is more engineering-facing or …

In this video, Alex talks about how to have a strong, productive interface with the management team. The input from the management team is the company’s strategy, business model, and …

In this video, Alex discusses how the role of project manager has undergone a major transition as the thought process has moved from Waterfall to Agile. Instead of a project …

In this video, Alex addresses the realities of needing a finance, or accounting, team and a legal team in your organization. When working with a great product or idea, you …

In this video, Alex talks about creating a strong interface with the sales and marketing team. A product manager’s priority with sales and marketing is to bring them a clear …

In this video, Alex interviews a product manager at Google to gain her perspective on what it means to be a growth project manager. Nastia Root describes her job as …

In this video, Alex introduces the customer journey and discusses tools to test and understand the journey. One tool used in the video is an x-y axis diagram and the …

In this video, Alex introduces the role of the consulting team, or the support team, within an organization. He stresses that a support team isn’t there to bolster a weak …