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Getting the most from your learning

Courses in ExpertTracks may be assessed using either: Peer Graded Assignments, Tests, or a combination of both. Within this ExpertTrack you will be assessed via Tests. Tests contribute to your …

Order qualifiers and winners

We now turn our attention to the concepts of order qualifiers and order winners, as these represent an important factor in achieving competitive advantage. In each market, customers make purchase …

Balanced scorecard

The balanced scorecard (BSC) is a tool to measure organisational performance that goes beyond financial aspects. The tool has attracted much interest in recent years (Christopher 2016: 265), and is …

Quantitative measurements

In this section of the course, we examine ways of measuring logistics performance – starting with defining quantitative measurements. For the measurement of any system/subsystem, there are usually three steps …

Customer perspective (order to delivery cycle)

The customer’s perspective – which is the order to delivery cycle – is divided into sub-stages. These sub-stages are commercial, materials, assembly, distribution and installation lead times, as represented in …

Defining lead time

At this point in the week, we explore the issue of lead time. Lead time can be defined as the elapsed time from order to delivery. It’s a crucial competitive …

Customer service

Building on the previous step, we now focus on the concept of customer service, which is essential for customer retention and achieving competitive advantage. Customer service is the interaction of …

Dimensions of service quality

In the last step, we covered the eight dimensions of product quality – but there’s also a service quality aspect, which we’ll explore in this step. Parasuraman, Zeithamel and Berry …