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This content is taken from the Coventry University's online course, The Global Business Environment: Evolution and Dynamics. Join the course to learn more.

Skip to 0 minutes and 0 seconds I’ve never been very good at sitting still so this Fidget-Spinner is perfect for me. Legend has it that it was invented by a woman in the United States who created something similar called the Finger Spinner to keep her daughter quiet. The Finger Spinner was a good idea and the woman inventor filed a patent some years ago. Unfortunately, it never really caught on and no one bought it and it just, kind of, faded away. Some years later, films began to appear on social media of something very similar to the Finger Spinner and they went instantly viral. The Fidget-Spinner as it was then called, became a success. Millions of these spinners were sold making many entrepreneurial producers and online resellers a fortune.

Skip to 0 minutes and 0 seconds The one person who never saw a cent was the woman inventor who came up with the original idea. You’ve been with us for the past week and we hope that you’ve found the course interesting, enjoyable and will continue to study. We’d encourage you to sign up for the MBA Programme at Coventry University Online. The MBA is an intensive programme where people with ideas talk to others across the world who also have clever ideas of their own. Having a great idea isn’t enough. You need to think about what to do with it, how to nurture it and how to make it grow. Don’t be like our lady inventor, don’t just work hard, work smart. Think Smart! Learn Fast!

Skip to 0 minutes and 0 seconds Get Online with the MBA Programme.

Next steps

We do hope you’ve enjoyed this first week of The Global Business Environment – the introductory two-week course for a program in Geopolitical, Economic and Legal Environments.

In this short video Professor Kai Peters, Pro-Vice-Chancellor in the Faculty of Business and Law at Coventry University, talks about the importance of knowing what to do to capitalise on great business ideas in a global business environment.

Next week …

Through next week’s activities you will:

  • explore the shifting global economic landscape and how it impacts on global businesses

  • discover more about the background to the BRICS and explore the factors that make BRICs nations attractive to global businesses as well as their underlying challenges and risks

  • explore China’s attractiveness and challenges for global businesses and investors

  • compare and contrast the types of entry strategies into emerging markets that are available to global businesses

Further study

Don’t just work hard, work smart.

If you’ve enjoyed this first week of The Global Business Environment you may be interested in our fully online MBA, MBA for the Cyber Security Management sector, MBA with Artificial Intelligence specialism, MBA for the Sustainable Tourism Sector and MBA for the Healthcare Sector.

The MBA will explore the wider external consequences of actions and decisions taken within the organisation, to develop your responsible management practice and help you climb the career ladder to more senior management and leadership roles.

The MBA is also delivered on FutureLearn allowing you to benefit from a truly social learning experience through an online community. You will benefit from the knowledge and experience of other students from across the globe.

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This video is from the free online course:

The Global Business Environment: Evolution and Dynamics

Coventry University

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