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This content is taken from the Coventry University's online course, The Global Business Environment: Evolution and Dynamics. Join the course to learn more.

Skip to 0 minutes and 0 secondsIn the 1870s the penny-farthing was invented right here in Coventry by James Starley. It was innovative, it was popular but it was dangerous. A few years later, a smart kid came along, his name was John Kemp Starley. When he had a look at the penny-farthing, he realised that while it was innovative and exciting, it was also quite dangerous.

Skip to 0 minutes and 33 secondsHe thought of a number of innovations; if you reduced the size of the front wheel and

Skip to 0 minutes and 38 secondsincreased the size of the back wheel, so that they were of similar size and added a chain and gears, it would be a much safer bike, much stable and much

Skip to 0 minutes and 47 secondseasier to get on and off and guess what he called his innovation? (bell ringing twice) The Rover Safety Bicycle. And the design that Starley

Skip to 0 minutes and 56 secondscame up with back then is still with us today. And Starley didn’t just stop with bicycles – he carried

Skip to 1 minute and 2 secondson and invented motorcycles and invented cars and created the Mini. Great ideas are important. Whether it’s for your organisation, for your company, for your community or for your country but one has to think about

Skip to 1 minute and 18 secondswhether they can be implemented. One needs good advice and

Skip to 1 minute and 21 secondscareful consideration and careful consideration. And advice is what we do so well at Coventry University Online. The Masters in Business Administration is meant for people who seek the business

Skip to 1 minute and 32 secondsacumen to bring about a transformation in the world that

Skip to 1 minute and 35 secondsthey live in. The two-year long Masters Programme goes beyond

Skip to 1 minute and 39 secondsthe two-week open course you are currently studying to connect

Skip to 1 minute and 43 secondsyou with modern industry concepts of global relevance while being applicable to your own environment. With tutors who are intellectually

Skip to 1 minute and 50 secondsrigorous but also practically relevant. This is an intensive programme where

Skip to 1 minute and 55 secondspeople with ideas talk to peers across the world who have clever

Skip to 1 minute and 59 secondsideas of their own. We connect like-minded people far beyond the traditional classroom. Think Smart! Learn Fast! Get Online with the Coventry Online MBA.

Skip to 2 minutes and 11 secondsGot a good idea? What are you waiting for then? Get on your bike!

Welcome to the course

In this video, Professor Kai Peters, Pro-Vice-Chancellor Faculty of Business and Law, Coventry University introduces you to Coventry University Online and the online MBA Programmes and he explains what makes a Coventry University MBA unique.

You will find out more about how this course will enhance your ability to respond to the needs of the modern world by thinking critically and strategically in seeking solutions to complex problems.

The Global business environment

Business organisations do not exist in a vacuum. Their decisions and actions take place in a dynamic and often turbulent environment, within which many different external factors impact upon their performance.

Business organisations today exist in a highly volatile, complex and competitive global environment, which is constantly demanding them to adapt. The shifting patterns and volatility of the global business environment is largely orchestrated by macro and micro environmental factors such as political, socio-economic, technological, legal and ecological forces.

At a micro-level, such forces do include, changing industry standards, rules and regulations, consumption patterns, competitors and competitive strategies, employees and their work patterns.

Given that the global business environment is dynamic and ever changing, business organisations, in order to gain competitive advantage or even stay in business, must constantly monitor and scan their evolving environments to develop holistic and continuous awareness, which will enable them to build effective mechanisms that will allow them to be agile and responsive to the needs of their environments and complex stakeholders.

This short course is the introductory two week course for a Program in Geopolitical, Economic and Legal Environments which forms part of the MBA, MBA for the Cyber Security Management sector, MBA with Artificial Intelligence specialism, MBA for the Sustainable Tourism Sector and MBA for the Healthcare Sector online degrees at Coventry University delivered on FutureLearn.

This week

Through this week’s activities you will:

  • explore what globalisation is and where it is leading us into the future

  • share your globalisation story

  • examine the different components which impact the business environment and explore the most important features of your national business environment

  • evaluate the potential implications of a global trade war on a multinational corporation (MNC) receiving feedback on your own ideas and giving feedback to others about their ideas

Meet the team

Your Lead Educator is Dr Abdoulie Sallah, Senior Lecturer in International Business, School of Strategy & Leadership, Coventry University.

Photo of Dr Abdoulie Sallah

The team also includes Mentor Stella Xu and course Host Martyn Clayden who will be providing support during the course.

You can follow them by selecting the link to their FutureLearn profile page and selecting ‘follow’. That way, you’ll be able to see all the comments that they make.

Checking your progress …

When you reach the end of a step and have understood everything, select the Mark as Complete button. This will update your progress page, and will help you to keep track of which steps you’ve done. Any steps you’ve completed will turn blue on your To Do list.

You can check your progress page by selecting the icon at the top of the step, where you’ll see what percentage of the course steps you’ve marked as complete.

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This video is from the free online course:

The Global Business Environment: Evolution and Dynamics

Coventry University

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