Effectuation vs. causation
In 2010, Saras Sarasvathy explained the logic of effectuation in a TEDx talk (by googling you can find many more videos of her!). In this talk she explains in non-academic terms how all kinds of successful organisations, ranging from Starbucks to the Grameen Bank, have used effectual logic during their development.
Take a look at Saras Sarasvathy’s TEDx Talk about Effectual Actions.
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